WE’s Michael Zeuner Featured in PAM
June 30, 2015
In a recent article published by Private Asset Management (PAM), WE Family Office’s managing partner, Michael Zeuner, is cited amongst industry experts on the evolution of the family office space. After the financial crash of 2008, many banks and wire house firms have attempted to re-brand themselves as “family offices” in an attempt to appeal to clients seeking conflict-free fiduciary advisors. This has muddled the family office landscape, making it harder to decipher true family offices from faux family offices.
The article delves into the history and evolution of the family office industry, and defines the services a true fiduciary firm offers clients. “A true family office is aligned with and totally focused on serving the interests of the family or families it represents at all times, and no others,” Mr. Zeuner states.